At the core we are a group of HBCU students and alumni, bonded together to bring a unique retail experience for the black culture as a whole. With every product created, we incorporate an innovative touch to seize the hearts of our supporters.

We love to inform our supporters of not only new collections and products. We love to share news of great things happening on the campus of HBCUs and how HBCU graduates are excelling professionally. Black culture and history is at the core of all HBCUs and WE LOVE to share that culture with our entire society.

Our website provides a plethora of products for not only HBCU students and graduates but the black community entirely. We are always adding new products and publishing new articles. We have a very active social media and would love for you to LIKE us on Facebook and FOLLOW US on Instagram.